Give Miami Day is the most important day for non-profits in Miami, celebrating and highlighting the work of local organizations. With the increased competition as all non-profits seek donor attention, it is crucial to stand out.

As Marketing Director, I focused on making YMU stand out during this important fundraising day. Our marketing team showcased students from our bands and in-school programs to highlight their enthusiasm toward our music education programs. We combined these visuals with data demonstrating our programs' success and their positive impact on students' behavior, creating a compelling emotional appeal to both new and past donors. We implemented this approach through a comprehensive marketing strategy, including paid social media, email marketing, and organic social media outreach.

Additionally, we interviewed students to share their personal experiences with YMU and sent personalized letters to past donors, fostering a sense of connection and illustrating the significant impact of their contributions.

These combined efforts led YMU to surpass its donation goals by 21%, raising $121K instead of the targeted $100K. To maintain donor retention, we also sent personalized letters to all donors during Give Miami Day, thanking them for their contributions.